Under peaceful winter skies, Pete’s RV Center of Vermont held their first dealership show of the year January 20th-22nd.  Promoted as the “Cabin Fever Sale”, Pete’s RV reached out to their community of RVers through local television and radio ads, postcards, email and social media.

Based on the turnout, and where visitors traveled from, the community of Pete’s RVers is expanding quite a ways beyond northern Vermont.

“Over the past couple of years, I’ve noticed more and more people traveling from outside of Vermont to get to our dealership shows,” said marketing manager Phil LeClair.  “The Cabin Fever sale brought in folks from New Hampshire, Massachusetts, Quebec, and across Lake Champlain in neighboring New York.”

He also noted that while Pete’s RV dealership shows are promoted as sales events, they’ve become socially inviting to visitors.  “I love the fact that a growing number of family and friends drop in to show their support for Pete’s RV.  They usually bring somebody new along, give them a tour of the place and all the campers.  Feeling more like an open house, it really puts our guests at ease and disengages thoughts that a sales pitch is lurking around every corner.  I had kids from the youth hockey team I coach show up this year with their parents.  They had a blast!”

Providing visitors with first looks at 2012 inventory, Pete’s RV showcased the new Vantage travel trailer line from Keystone RV Company as well as the Bullet Premier 29RTPR rear living room travel trailer, Cougar 28RBS family travel trailer, and revamped Outback 312BH bunkhouse travel trailer.

Pete’s RV treasurer and co-owner Dave McGinnis explained that a variety of new and used products were sold at the Cabin Fever sale.  “We’re always delighted with a good turnout and selling units so early in the year–especially in the middle of a Vermont winter.  This year’s January sale was interesting because we sold used pop-ups, luxury fifth wheels and everything in between.  From our perspective, this is a good indicator of being able to satisfy a broad range of shoppers looking for certain types of RVs.”

Pictures and comments can be found on the Pete’s RV 2012 VT Cabin Fever Sale Facebook Photo Album.