Coming off a successful 2011, Pete’s RV Center kicked off the new year as exhibitors at the 2012 Chicago Boat, Sports and RV Show held January 12th -16th.  As first timers to this popular event at the mammoth McCormick Place convention center, it took a boatload (no pun intended) of planning and a sizable staff to work the five-day show.

“Consumer shows always involve intense preparation, but the Chicago RV Show was unique because it required us to combine personnel and resources from our Indiana and Vermont dealerships,” said Vice President of Sales Todd McGinnis.  “It’s a large show in an even larger metropolitan area, goes on for five days, and has long hours.  Therefore, it’s critical that we have plenty of new RVs on display and enough staff to represent them.”

Pete’s RV had fifteen recreation vehicles in their display manned by a dozen or so staff members.  Overall, McGinnis felt the show kicked off the year on a positive note.

“Even though the show is boat-heavy and only about thirty-five percent of the displays are RV dealers, the foot traffic was solid enough to keep us busy throughout the five days.  It provided excellent exposure for our dealership in nearby Schererville, Indiana, we sold some units, and met some great folks.”

Among all of positive feedback on new campers from Keystone RV Company, Pete’s RV Lifestyle Consultant Joe Vartuli pointed out a few of the attention-getters:  “People really liked the Montana High Country 343RL’s rear-living room, the Passport 3220BH’s bunkhouse and outdoor kitchen, and ultra-light Passport 190EXP expandable trailer.  We received lots of good feedback on the new Montana 3402RL fifth wheel floorplan, and especially the Airstream-like Vantage travel trailer line that was just launched by Keystone RV.”

Pictures and comments can be found on the Pete’s RV 2012 Chicago Boat, Sports and RV Show Facebook Photo Album.